E-commerce refers to the buying and selling of products through electronic channels, such as mobile apps and the Internet. This method has become increasingly popular in recent years and is beginning to replace traditional brick-and-mortar stores. By eliminating geographical barriers, e-commerce enables customers to purchase products from anywhere at any time.

The benefits of e-commerce for businesses are numerous, ranging from marketing opportunities to expanding product ranges and increasing sales. With a well-designed and optimized website, you can achieve these objectives while also offering round-the-clock convenience to your customers.

To grow your business with e-commerce, you can employ any of the 12 strategies we have outlined below.

1) Generate backlinks with valuable content.

Content marketing is an effective strategy to grow your business by creating high-quality content that can earn backlinks.

2) Provide subscription options.

The e-commerce subscription market has experienced a 100% annual growth rate for the past five years. Subscriptions offer benefits to both customers and e-commerce businesses.

3) Offer delivery incentives.

Free shipping is a highly sought-after incentive for customers, as shipping costs are cited as a reason for abandoning a sale by more than a third of customers (42.39%). Providing free shipping can help you take your business to the next level and increase revenue. Additionally, you can encourage customers to spend more by offering free shipping if they meet a specific price threshold during checkout.

4) Create urgency to prompt action.

Using phrases such as "limited stock" or "last chance" can increase sales by creating a sense of urgency in customers.

5) Include reviews and ratings on your website.

Reviews are an excellent way to build trust with potential customers. By showcasing positive feedback, new visitors to your site will quickly recognize that your brand is reliable and appreciated by many.

6) Offer exclusive promotions to existing customers.

Choosing effective product photography for your website can also boost sales. To build a successful e-commerce business, it's crucial to retain customers and keep them coming back. Creating personalized offers and discounts for your existing customers is an effective strategy, and you already have valuable insight into their preferences.

7) Establish a consistent visual style for your product photography.

Your brand is essential in the competitive world of e-commerce. By creating a consistent visual style, you can set yourself apart from competitors and increase brand recognition. Effective product photography is also critical, with research showing that 73% of online shoppers need to see three or more product images to make a purchase.

8) Create offline experiences for customers.

Despite the convenience of online shopping, many customers still prefer to shop in-store. You can provide excellent offline experiences for your customers, such as organizing special events or creating a mailing list. Packaging is also an opportunity to impress customers and encourage repeat purchases, with over 700,000 unboxing shares on Instagram alone.

9) Develop a loyalty program.

A loyalty program is an effective way to retain customers and encourage them to make repeat purchases. Consider offering discounts, freebies, sweepstakes, early access to sales, and exclusive content to incentivize customer loyalty.

10) Optimize your product descriptions.

Product descriptions are often neglected in e-commerce, but they can be a powerful tool to engage customers and provide crucial information before making a purchase. Use persuasive language and relevant details to make your product descriptions informative and engaging.

11) Provide instant discounts to new customers.

Offering a discount or coupon for first-time customers can be a highly effective strategy to attract attention and encourage them to make a purchase. This strategy helped one company make $335,288 in one year.

12) Establish partnerships.

Partnering with other businesses and affiliates can be an effective way to advertise your business and reach new customers. Consider partnering with businesses that complement your target audience.